Rolex is today one of the Swiss watch industry leading brands. Rolex has gained an impressive status of luxury, precision and robustness, with multiple purpose-built collections. The Geneva-based brand, which manufactures its watches almost entirely in-house (cases, dials, bracelets, movement – and even its own gold foundry), is often seen as the world’s most prominent watch brand. At the end of the 2022 year, in Chêne-Bourg, Simplex starts installation of 8 elevators.